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<a href="https://www.contentstack.com/" target="_blank">Contentstack</a>, a leading composable digital experience platform, has announced the details of its annual customer conference <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">ContentCon</a>, which will be held May 8-10, 2023. The conference will host in-person attendees at the <a href="https://www.hotelvanzandt.com/?gclid=CjwKCAjwov6hBhBsEiwAvrvN6BrprCkd8CfhkkHMLTmec3hO_vjpADrx_azcyRskPIA22yckdrggGhoCUDIQAvD_BwE" target="_blank">Hotel Van Zandt</a> in Austin, Texas, with an exciting lineup of speakers, workshops, and networking opportunities.
Attendees who cannot make the trip to the Lone Star state can also register to attend virtually and for free.
<h2>Who’s who at ContentCon?</h2>
Contentstack just revealed its keynote speakers for the event, which include an all-star lineup of strategic business leaders, thought leaders, and composable evangelists.
<a href="https://www.linkedin.com/in/heylgo/" target="_blank">Laura Gassner Otting</a> – Best-Selling Author, Catalyst, and Executive Coach
Laura inspires people to push past the doubt and indecision that keep great ideas in limbo by helping audiences think bigger and accept greater challenges that reach beyond their current, limited scope of belief.
<a href="https://www.linkedin.com/in/julietteolah/" target="_blank">Juliette Olah</a> – Senior Senior Manager, Editorial Content at <a href="https://www.booking.com/?aid=2062892&amp;label=147268094501561094234084590185684619184&amp;anid=147268094501561094234084590185684619184" target="_blank">Booking.com</a>
Juliette leads and inspires happy teams who delight audiences with awesome content. Juliette's keynote will cover The Art and Science of Content Strategy.
<a href="https://www.linkedin.com/in/richardbilton/" target="_blank">Richard Bilton</a> – Director of Technology at Leesa Sleep
With a background in sales, development, and eCommerce, Richard helps businesses see the value of the website as their superstar salesman that never sleeps. Richard will share How Leesa Sleep is Realizing the Personalization Dream.
<a href="https://www.linkedin.com/in/mjmontgomery/" target="_blank">Mindy Montgomery</a> – Associate Director, Product Management, ASICS
Mindy has deep expertise in consulting and transforming industries through technology. Mindy's keynote will be a guide to surviving RFPs, titled It Takes a Village to Raise a Platform.”
<a href="https://www.linkedin.com/in/jurrevanruth/" target="_blank">Jurre van Ruth</a> – Strategic Program Manager, ‘Composable DXP’, at PostNL
Jurre helps PostNL, a mail and logistics solutions provider, build the future of delivery from the Benelux (Belgium, Netherlands, and Luxembourg). Jurre's keynote will address Headless as an Accelerator for Innovation.
<a href="https://www.linkedin.com/in/nehasampat/" target="_blank">Neha Sampat</a> – Founder and CEO at Contentstack
An outspoken advocate for equality &amp; women leaders, Neha was named Female Tech Trailblazer in 2020, CEO of the Year by Aragon in 2018, and an “SF Business Times 40 under 40” honoree in 2015.
<h2>What to expect</h2>
While promoting the event on its website, Contentstack stated it is “calling all status-quo-busters to join the composable future.” This customer-focused event promises to empower new Contentstack users or seasoned veterans to elevate their skills and expertise in composable technology and composable leadership.
Contentstack knows something about customer satisfaction. One of its promises to users is <a href="https://www.cmscritic.com/contentstack-launches-new-marketplace-to-accelerate-composable-digital-experience-innovation/">“Care Without Compromise,”</a> which helps customers find solutions often using cross-vendor resolutions.
Throughout the event, attendees can stop by the Contentstack Help Bar for expert advice or attend an expert-led workshop to hone their knowledge about the composable space. Participants can also expect vibrant discussions at one of the many networking events.
For more information on logistics and details of the event, please <a href="https://hopin.com/events/contentcon-2023-b457f92b-1b36-4b14-ab98-2e9997fd6326/registration" target="_blank">register here</a>.
<h2>About Contentstack</h2>
<a href="https://www.contentstack.com/" target="_blank">Contentstack</a> – the Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founder of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at <a href="http://www.contentstack.com/" target="_blank">http://www.contentstack.com</a>.

Contentstack Presents the ‘Future of Composable’ at ContentCon, May 8-10

mk-patterson

When acclaimed country singer <a href="https://en.wikipedia.org/wiki/Willie_Nelson" target="_blank">Willie Nelson</a> penned his biopic song <a href="https://en.wikipedia.org/wiki/On_the_Road_Again_(Willie_Nelson_song)" target="_blank">"On the Road Again,"</a> he wasn't crooning about the Composable Revolution.
Or was he? 
In his epic ode to a musical odyssey, Nelson proclaimed his love for "making music with his friends." And what is a band, if not a collection of musical microservices... an orchestra of orchestrated instruments playing in harmony? 
Speaking of taking the band on the road, <a href="https://uniform.dev/about-us">Uniform</a> will be rocking and rolling this spring as it launches its first-ever <a href="https://uniform.dev/composable-roadshow" target="_blank">Composable Roadshow.</a> The event will debut in London on March 14th and move to New York on March 21st, with plans to expand to more cities.
The Composable Roadshow will feature discussions on the state of the market related to composable architectures and their growing impact. It will also provide opportunities for guests to learn about implementing composable through expert speakers, panelists, and session leaders.
The roadshow series, held in partnership with <a href="https://www.bigcommerce.com/dm/mm-gtm/?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=dig_amer_all_all_acq_core_brand_oa_2023_q1_sem-brand-alpha&amp;utm_content=Big+Commerce+%3E+Exact&amp;utm_term=big%20commerce&amp;lqid=engine:google|campaignid:933821213|adid:635224001507|gclid:Cj0KCQiA6fafBhC1ARIsAIJjL8nF-R32uSS1bgg7J8crzhBzNbjCL6jf8R8tITSRvLJHEowjfnnmHSMaAkg-EALw_wcB&amp;gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8nF-R32uSS1bgg7J8crzhBzNbjCL6jf8R8tITSRvLJHEowjfnnmHSMaAkg-EALw_wcB" target="_blank">BigCommerce</a>, <a href="https://www.contentful.com/" target="_blank">Contentful</a>, <a href="https://www.codeandtheory.com/" target="_blank">Code and Theory</a>, and <a href="https://www.kinandcarta.com/en-us/" target="_blank">Kin + Carta</a>, will help to promote composable accessibility and deliver real-life use cases from companies and agencies that are successfully on the road to composable. 
<h2>Leading the Way for DXC</h2>
Without question, Uniform has been one of the leading innovators in the burgeoning <a href="https://www.cmscritic.com/8-cms-trends-to-watch-in-2023-from-mach-to-metaverse/">Digital Experience Composition (DXC)</a> space. While still a nascent category (<a href="https://www.boye-co.com/blog/2023/1/whats-the-real-story-about-digital-experience-composition" target="_blank">Gartner coined the TLA</a> but has yet to officially bless it), composable and MACH have stolen the air from the digital experience room – and created a groundswell of interest and activity across the market.
Along with the excitement and intrigue, confusion has emerged with the rise of DXC. Enterprises are struggling to understand the role and value of DXC platforms in the composable stack and even where it fits. Uniform and its contemporaries are working diligently to educate and illuminate the market about the benefits of DXC. The effort is paying off as vendors report growing demand and the presence of DXC in RFPs.
The Composable Roadshow is yet another experience channel for elevating awareness. The traveling series is designed to appeal to marketers, customers, and partners – all focused on unlocking the value that composable aims to solve. 
<h2>A Uniform that fits in a composable world</h2>
Unlike a traditional digital experience platform, the architecture behind Uniform DXC allows legacy programs to implement composable or <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless</a> systems without a complete overhaul. This helps when juggling the labor and costs of re-platforming on an entirely new system and allows enterprises to scale faster when deploying composable components bit by bit. It also eliminates the "glue code" synonymous with connecting systems by streamlining everything with APIs. 
Uniform also wants to give power back to marketers at a time when headless has reigned supreme for developers. In the race to omnichannel, marketers and UX have often taken a backseat to functional considerations – and Uniform's strategy is chiefly focused on bringing marketers back to the fold. 
Earlier this year, Uniform participated in the heralded <a href="https://kontent.ai/events-and-webinars/mach-haus-new-york/" target="_blank">MACH Haus New York</a>, a live event presented by the <a href="https://machalliance.org/insights/staying-focused-why-we-re-expanding-the-mach-alliance-advisory-board">MACH Alliance</a> during the <a href="https://nrfbigshow.nrf.com/" target="_blank">National Retail Federation 2023</a>. Uniform joined the MACH Alliance in 2021, making them an earlier adopter to the MACH member community. 
During MACH Haus, Uniform participated in several panels, including a tantalizing segment entitled "The Death of DXP: Stepping Off the Monolith Bit by Bit" that featured <a href="https://www.linkedin.com/in/dguarnaccia/" target="_blank">Uniform President Darren Guarnaccia</a>. The session focused on the benefits of composability within your tech stack and the challenges of maintaining the monoliths. 
Uniform is continuing to take suggestions for additional roadshow destinations, and you can contact the company with your suggestions <a href="https://docs.google.com/forms/d/e/1FAIpQLSeVTLYBrPpSDV9FqHDaAzs5PwNup2r2pNVM7KWN1bSUMowScg/viewform" target="_blank">here</a>. We'll continue to monitor and post updates as news is released.
In the meantime, crank some Willie, read more about composable, and <a href="https://uniform.dev/composable-roadshow#book-for-free-now" target="_blank">reserve</a> your tickets. This is one show you won't want to miss. 
<h2>About Uniform</h2>
Uniform digital experience composition (DXC) platform speeds up time to value for composable-experience architecture, lowers development costs, and makes it easy for business users to build digital experiences. A composable orchestration layer for legacy systems and headless APIs in Uniform DXCP eliminates the need for custom integration code, which delivers no business value. Instead, available for marketers, merchandisers, and other business users are no-code tools to build digital experiences with content from any source—without submitting tickets for developer assistance. Furthermore, Uniform DXCP’s high-performance personalization capability, delivered at the edge, raises conversion and CX for all channels.

Save the Dates for Uniform's Composable Roadshow 2023

Uniform Composable Roadshow featured image

<h4>The two-day conference will be held January 17-18 in St. Petersburg, Florida, and feature keynotes and workshops with leading global experts in the CMS field. </h4>
<hr />
If only there were a vendor-neutral conference dedicated to CMS...
That was the vision guiding <a href="https://www.cmscritic.com/critics/janus-boye/">Janus Boye</a> of <a href="https://www.boye-co.com/" target="_blank">Boye &amp; Company</a>, a leading peer group organizer, to create a new kind of live experience – one that focuses exclusively on Content Management Systems.
The <a href="https://www.boye-co.com/conferences/cmskickoff23" target="_blank">CMS Kickoff 2023 Conference</a> will offer attendees a fresh and unique perspective on the continuously evolving CMS space. The two-day event promises diverse opportunities for learning and networking, as well as keynotes from top industry speakers and thought leaders.
Aptly named a “kickoff” and held in January, the conference will look back at the previous year’s challenges and trends. But as Boye pointed out, event speakers will emphasize what’s ahead for the CMS community in 2023.
<h2>A program featuring global brands and industry experts</h2>
The CMS Kickoff 2023 will share learnings, insights, and best practices from leading brands that are utilizing CMS, including <a href="https://www.aetna.com/" target="_blank">Aetna</a>, <a href="https://dia.org/" target="_blank">Detroit Institute of Arts</a>, <a href="https://www.jnj.com/" target="_blank">Johnson &amp; Johnson</a>, and <a href="https://www.wellsfargo.com/" target="_blank">Wells Fargo</a>.
Attendees will also have an opportunity to hear from CMS industry experts like <a href="https://www.linkedin.com/in/deane/" target="_blank">Deane Barker</a>, <a href="https://www.linkedin.com/in/bartomlo/" target="_blank">Bart Omlo</a>, and <a href="https://www.cmscritic.com/from-legacy-to-composable-whats-the-best-way-forward/">Sana Remekie</a> (to name a few). These respected thought leaders will interpret market trends and discuss topics that range from <a href="https://www.cmscritic.com/top-free-headless-cms-platforms/">headless CMS</a> to digital experience composition.
<h2>Exclusively focused on CMS</h2>
Boye has long been a respected voice within the CMS community, conducting peer groups that tackle a range of topics. Along the way, Boye &amp; Company has built a global cabal of experts representing a multitude of vendors and integrators, and many have been yearning for a CMS event.  
“The CMS industry does not currently have a dedicated conference,” said Boye. “This event aims to change that while remaining focused on helping customers and ultimately moving the industry forward – without sales pitches.”
The CMS Kickoff 2023 will offer curated talks, workshops, and a “perfect mix” of presentations and discussions. Along with Boye &amp; Company’s legendary learning format and social events, the conference promises something for every CMS user, builder, or enthusiast – regardless of skill level.  
“Think of this conference as a mixture of world-class masterclasses, relevant lectures, enlightening discussions, high-impact learning, and down-to-earth networking,” said Boye.
<h2><img src="https://cmscritic.com/ms-content/uploads/2022/12/don-cesar.jpg" alt="Don Cesar Hotel image" /></h2>
<h2>Hosted at the Don CeSar Hotel in St. Petersburg, Florida</h2>
To top it off, the CMS Kickoff 2023 will be hosted at the legendary <a href="https://www.doncesar.com/" target="_blank">The Don CeSar</a> Hotel in beautiful St. Pete Beach – giving many attendees from around the globe an opportunity to leave winter weather behind and enjoy the Florida sunshine. Built in 1928 to resemble a Mediterranean-style castle and known as Florida’s "Pink Palace," the Don CeSar is the only historic hotel on Florida’s Gulf Coast.
CMS Kickoff will be held from January 17-18, 2023. Registration is now open, and you can visit the website to <a href="https://www.boye-co.com/conferences/cmskickoff23/program" target="_blank">explore the event</a>, <a href="https://lnkd.in/dy_cSrhe" target="_blank">see the speakers</a>, and <a href="https://www.boye-co.com/conferences/cmskickoff23/tickets" target="_blank">book your seat</a> today.

CMS Kickoff 2023 Brings Laser Focus to Content Management, Offers Sessions with Industry Leaders

cms-critic-staff

CMS Kickoff featured image with palm trees and logo

<a href="https://uniform.dev/" target="_blank">Uniform</a> has been anything but uniform. And that's a good thing. Since the company's inception, it has frequently challenged conventional industry thinking and elevated the conversation around composability.
As a certified member of the <a href="https://www.cmscritic.com/the-future-is-composable-a-conversation-with-new-mach-alliance-president-casper-rasmussen/">MACH Alliance</a>, Uniform has been trumpeting its vision for integrating modern composable systems with legacy monoliths, allowing customers to smooth out the rough patches with delivery and update their architectures "through evolution, not revolution."
Along with an array of platform products that include personalization, Uniform has been carving a new niche that has DXPs and analysts rethinking the digital experience landscape. It's the kind of bold thinking that helped the company <a href="https://www.cmscritic.com/uniform-raises-28m-in-series-a-funding-round-for-composable-dxp/">raise $28 million</a> in Series A funding last December, just 15 months after breaking ground. 
Now, Uniform is launching a new kind of industry event that focuses on digital experience composition – or DXC (add it to your list of three-lettered acronyms to remember).
The virtual conference, dubbed <a href="https://uniform.dev/dxc-assembly?utm_campaign=marketing&amp;utm_source=uniform-blog&amp;utm_medium=DXCA-web-banner-link-for-uniform-page" target="_blank">DXC Assembly</a>, will be held on November 15th and promises a unique mix of speakers that are leading the charge in the emerging field of digital experience composition. The conference will also feature breakout sessions, AMAs, and demos that will be announced in the coming weeks.
<h2 class="text-lg sm:text-2xl font-semibold text-blue-ribbon mb-4 md:mb-8">Building the future for developers and business teams</h2>
According to Uniform, DXC offers fast, robust, and highly adaptable tools that allow businesses to build lightning-fast experiences that are engaging and immersive. DXC-powered experiences are also designed to respond to changing business needs, customer behaviors, and market conditions. 
The DXC Assembly will feature a mix of speakers and attendees from across the development and business tracks. This includes engineers, architects, and marketers that work extensively in the digital experience arena.
While the agenda continues to evolve, the festivities will begin at 9 AM Eastern with a keynote from <a href="https://www.linkedin.com/in/lars-birkholm-petersen/" target="_blank">Lars Birkholm Petersen</a>, cofounder and CEO of Uniform. Immediately following, Uniform's CTO and cofounder <a href="https://www.linkedin.com/in/alexshyba/" target="_blank">Alex Shyba</a> will demonstrate how to build a composable solution by taking a project from early development and quickly delivering it to business teams. 
In addition to the Uniform leadership, attendees will hear from a panel of speakers including <a href="https://www.linkedin.com/in/pierre-burgy-88671673/" target="_blank">Pierre Burgy</a> of <a href="https://www.cmscritic.com/strapi-releases-v4-of-headless-cms-enhances-plugins-and-api-performance/">Strapi</a>, <a href="https://www.linkedin.com/in/patriciakunth/" target="_blank">Patricia Kunth</a> of Cobham Satcom, <a href="https://www.linkedin.com/in/lars-orum-andersen/" target="_blank">Lars Ørum Andersen</a> of Kruso, and <a href="https://www.linkedin.com/in/workingmom/" target="_blank">Beth Torrie</a> of Tercera. 
If you're interested in attending DXC Assembly, you can get a free ticket for access to all workshops, live streams, and expos <a href="https://hopin.com/events/dxc-assembly-2022" target="_blank">here</a>. 
<h2>About Uniform</h2>
Uniform is the world's first composable DXP, built for today's performance and scalability demands. A frictionless, pre-integrated composable digital experience platform gives companies the choice to continuously adopt traditional and headless best-of-breed technologies without ever replatforming, allowing businesses to deliver omnichannel orchestration with built-in high-performance testing and personalization – regardless of how their tech stacks evolve over time. Several top brands use Uniform to power their digital experiences, including Cirque du Soleil, Life Extension, Sunweb and Trimble. Visit <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3376641-1&amp;h=192194015&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3344227-1%26h%3D2537620590%26u%3Dhttps%253A%252F%252Funiform.dev%252F%26a%3Duniform.dev&amp;a=uniform.dev" target="_blank">uniform.dev</a> for more.

Uniform to Host DXC Assembly, Offers First Virtual Conference on Digital Experience Composition

Image of DXC Assembly artwork - a series of geometric shapes that form the letters "DXC" against a solid colored blue background.

Reflections on WordCamp Europe 2022

paris-tuzun

<a href="https://www.wix.com/" target="_blank">Wix</a>, one of the industry's leading website builders, announced its first-ever developer conference, <a href="https://www.wixdevcon.com/" target="_blank">Wix DevCon 2022</a> – which will take place September 7 - 8 in New York City.
Wix DevCon will present a unique opportunity for the broad developer community to learn about the company's growth as a cutting-edge developer platform and ecosystem. The two-day event will consist of talks from a range of Wix experts and leadership, including CEO Avishai Abrahami.
Attendees will also hear from Yoav Abrahami, Head of Code and Chief Architect for Velo – Wix's full-stack development platform that empowers users to build, manage, and deploy professional web apps rapidly.
According to Wix, DevCon will enable attendees to learn and exchange ideas, elevating and extending their development skills by exploring the newest Wix developer-centric products, tools, and technologies. 
And the icing on the cake: event attendees will also be the first to hear about new Wix product announcements.
“Wix DevCon 2022 will bring our community of developers together for a unique insight into how Wix tools were created, how to get the most out of them, and offer the community a chance to interact and learn from one another,” said Abrahami. “An immersive, differentiated, and exclusive experience, attendees will have unparalleled access to the heart of development at Wix, enabling them to confidently create the business capabilities they need. Furthermore, at the event, we’ll unveil an exciting new product innovation that will change the future of web development at Wix.”
<h2>Offering both a no-code website builder and a full-stack development platform</h2>
Wix – which is best known for its incredibly popular drag-and-drop website builder – has become a go-to platform for artists, freelancers, and small business owners looking to establish brands online without the hassle of coding and complexity. 
While it competes with well-known brands like <a href="https://www.cmscritic.com/squarespace-a-diy-website-builder-1/">Squarespace</a>, <a href="https://www.cmscritic.com/duda-snaps-up-snipcart-to-boost-e-commerce-capabilities-qa-with-ceo-itai-sadan/">Duda</a>, and <a href="https://www.weebly.com/" target="_blank">Weebly</a>, Wix has carved out a competitive advantage with its array of rich templates, its progressive <a href="https://www.wix.com/blog/2016/06/wix-artificial-design-intelligence/" target="_blank">Wix ADI</a> (Artificial Design Intelligence), and solid user support. 
Two years ago, Wix introduced <a href="https://www.cmscritic.com/wix-introduces-editor-x-offers-designers-advanced-tools-for-building-custom-websites/">Editor X</a>, its new drag-and-drop web builder for web designers and digital agencies that are seeking to push the aesthetic limits without the hassle of coding from scratch. From there, the company continued to enrich its customization features. 
With the introduction of DevCon, Wix seems poised to transform its customer base by attracting more developers to the flock. By providing a more expansive platform that offers both a no-code website builder and a full-stack development platform, Wix is also upping the ante on how "custom" a website or app can be when built with its technology. This means users are no longer limited, regardless of their goals as a small business, agency designer, or advanced developer. 
<h2>How to Attend Wix DevCon 2022</h2>
As mentioned, Wix DevCon bites into the Big Apple in early September. The sessions will include groundbreaking product reveals, live tours through the Wix developer ecosystem, engineering talks, programming workshops, fireside chats from the industry experts, and community showcases of the best websites built on Wix.
Wix DevCon 2022 will be held from September 7 - 8 at <a href="https://lavan541.com/" target="_blank">Lavan541</a> in New York City. Sessions begin at 8:00 AM and last through 4:00 PM (EST). 
Wix DevCon is completely free. However, space is limited, so the company recommends registering early to ensure your spot. If you can't make it to NYC, no worries – you can see the entire program virtually via the event website.
For tickets, session schedules, speaker lineups, and more, visit Wix's beautiful DevCon website at <a href="https://www.wixdevcon.com/" target="_blank">www.wixdevcon.com</a>
<h2>About Wix</h2>
Wix is a leading platform to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.

Wix to Host First-Ever Developers Conference, Wix DevCon 2022

Reflections from Sanity's Structured Content 2022 Conference

Image of Structured Content logo against yellow background

Summer is (almost) here in the Northern Hemisphere, and headless is heating up. 
Right on the heels of Netlify's <a href="https://www.cmscritic.com/netlify-to-host-headless-commerce-summit-for-talks-on-building-world-class-e-commerce-experiences/" target="_blank">Headless Commerce Summit</a>, Sanity – a unified content platform for powering digital experiences – is hosting a unique conference that's focused on structured content. It should come as no surprise that the company's inaugural shindig has been aptly named "Structured Content," and will offer a global experience to content professionals at multiple levels across the industry. 
The event will provide live access at three locations in the U.S. and Europe: San Francisco from May 24 - 25,  and London and Oslo from May 25 - 26. If a live event isn't in the cards, you can also <a href="https://hopin.com/events/structured-content-2022" target="_blank">watch the conference online for free</a> during the San Francisco sessions. 
While this might be Sanity's first foray with a conference of this kind, the company managed to attract some heavy hitters to sponsor its dance card, including <a href="https://www.netlify.com/" target="_blank">Netlify</a>, <a href="https://vercel.com/" target="_blank">Vercel</a>, <a href="https://www.cmscritic.com/top-headless-commerce-platforms/" target="_blank">Shopify</a>, and <a href="https://www.cmscritic.com/gatsby-unveils-v3-0-cloud-hosting-and-more-at-gatsbyconf-2021/">Gatsby</a>. According to <a href="https://www.sanity.io/" target="_blank">Sanity</a>, the three-day conference is expected to have more than 2,000 content strategists, engineers, marketers, and designers in attendance. Not too shabby for a first outing – and a testament to the platform's growing presence in the content space. 
To be clear, Structured Content is not a Sanity-focused event. This distinction is summed up quite elegantly by <a href="https://structuredcontent.live/speakers/carrie-hane" target="_blank">Carrie Hane</a>, Sanity's Head of Content Strategy Relations: "Structured Content 2022 is not a Sanity user conference. It’s not about our product. This is what we hope is the beginning of a movement. We created this event to educate and inspire the entire cross-disciplinary community of people who work on digital experiences."
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<h2>What to expect at Structured Content 2022</h2>
</div>
According to the event's website, the program schedule includes a variety of workshops about structured content design, presentations about the future of digital experience, workshops on how organizations can harness structured content, and so much more. Some of the most noteworthy include: 
<ul>
<li>“The Future of Digital Experience Will Be Powered by Structured Content”</li>
<li>“Bridging Disciplines with Structured Content”</li>
<li>“How Publishing Organizations Harness Structured Content to Power Editorial Experiences”</li>
<li>“Design and Structured Content: Where We Are, Where We Could Go”</li>
<li>“Reflections on the Future of the Web”</li>
<li>“Content Makes Commerce Human”</li>
</ul>
"We’ve put together <a href="https://structuredcontent.live/program" target="_self">14 wide-ranging sessions</a> about the benefits of structured content, fresh approaches to solving problems, and thoughts on what the future holds for us as both consumers and creators of digital experiences.," said Hane. "You’ll discover new ways of thinking about the potential of content and what it can accomplish."
And that's just scratching the surface. Check out the whole program at<a href="https://structuredcontent.live/program" target="_blank"> https://structuredcontent.live/program</a>. 
<h2>So what exactly is "structured content," anyway?</h2>
While we have you here, let's get this whole "structured content" thing straight.  
One of the best analogies we've seen for explaining structured content is Legos. Just like the toy that everyone loves to tinker with, structured content is broken down into independent, reusable components, accessed from a single source of truth – and planned in a technologically-agnostic way. Structured content can be used across channels and delivered through APIs, and it's easier to prototype and iterate with – making development faster and easier.
As a platform, Sanity is uniquely designed for structured content. In addition to being open-source, API-based, and headless, the company has pioneered an entirely new approach to building websites with structured content as the mechanism for building pages. 
Sanity positions itself as a "fast-growing alternative to the traditional CMS." What makes Sanity different is that it treats content as data. By storing resources in its <a href="https://www.sanity.io/docs/datastore" target="_blank">Sanity Content Lake</a>, organizations can effectively "de-silo" their content – making it available for both collaboration and global distribution. By leveraging APIs, users can manage their text, images, and other media in a unified platform and build engaging digital experiences in real-time.
At CMS Critic, we talk about <a href="https://www.cmscritic.com/tag/headless/">headless</a> and <a href="https://www.cmscritic.com/top-headless-commerce-platforms/">headless CMSes</a> quite a bit. What's interesting about Sanity is that it combines the power of a headless CMS with structured content, so its offerings go beyond the typical headless CMS. In fact, the company wrote a <a href="https://www.sanity.io/blog/web-developers-headless-cms-structured-content" target="_blank">spicy post</a> about the need to focus on structured content more the headless CMS itself, much to the chagrin of its industry peers. 
<img style="max-width:1000px" src="https://cmscritic.com/ms-content/uploads/2022/05/traditional-headless-structured-content.webp" alt="Traidional CMS vs Headless CMS vs Structured Content Platform" />
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<div>Structured Content 2022 is next week, and looks to be a solid event. We'll do some follow-up on the other side. In the meantime, <a href="https://structuredcontent.live/" target="_blank">register to attend live or online. </a></div>
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<div>You should also check out<a href="https://www.cmscritic.com/sanity-raises-39-million-focuses-growth-on-content-as-data-for-transformative-digital-experiences/" target="_blank"> our interview with the Sanity founder and CEO, Magnus Hillstead</a>, where he shared some of his views on the CMS market and the value of being headless.</div>
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<h2>About Sanity</h2>
<a href="https://www.sanity.io/" target="_blank">Sanity</a> is the platform for structured content that en0ables teams to build exceptional digital experiences. By treating content as data, modern organizations use Sanity’s APIs to build optimal editing workflows and share content between systems to increase digital velocity.
Sanity’s unique model for orchestrating content is used by more than 100,000 developers at major brands like Conde Nast, Nike, Unilever, and Cloudflare. They use Sanity to shape and mold content to build multimedia-rich experiences both for their public-facing brand and the way customers experience their products and services firsthand. Our mission is to be the most versatile system for creating and distributing digital content to any device, application, or channel.

Sanity to Host Structured Content 2022 Conference in U.S., Europe, and Online

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