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With <a href="https://www.statista.com/statistics/805656/number-youtube-viewers-worldwide/" target="_blank">1.86 billion YouTube users</a> and the explosion of <a href="https://www.tiktok.com/en/" target="_blank">Tiktok</a>, it's clear that video is eating the internet. 
According to <a href="https://www.semrush.com/blog/youtube-stats/" target="_blank">statistics</a>, video is one of the most popular ways to consume content, with 85% of U.S. internet users accessing online video through YouTube at least once per week. Further, the demand for pandemic-induced streaming content is at an all-time high, with <a href="https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/" target="_blank">Netflix</a> counting 207.64 million paid subscribers worldwide in Q1 of 2021.
Of course, no one knows this better than <a href="https://www.adobe.com/" target="_blank">Adobe</a>, which powers best-of-breed video production via their flagship <a href="https://www.adobe.com/products/premiere.html" target="_blank">Premiere Pro</a> and <a href="https://www.adobe.com/products/aftereffects.html" target="_blank">After Effects</a> products. Speed continues to be a critical component when it comes to video content creators, and in recent years, other tools have disrupted the market – including basic tools like Wondershare's <a href="https://filmora.wondershare.com/?AFFILIATE=102100&amp;__c=1" target="_blank">Filmora</a> and free platforms like <a href="https://www.blackmagicdesign.com/products/davinciresolve/" target="_blank">DaVinci Resolve</a>. The widening expanse of choices has driven down costs and increased access to a wider range of users. 
To compete, Adobe is turning to the workflow "gap" that exists in the market around video collaboration. To shore up their offering and better position against the competitive field, the digital giant <a href="https://news.adobe.com/news/news-details/2021/Adobe-to-Acquire-Frame.io/default.aspx" target="_blank">has entered into an agreement to acquire Frame.io</a>, an industry-leading video collaboration platform. 
The transaction, valued at $1.275 billion, is expected to close during the fourth quarter of Adobe’s 2021 fiscal year.
<h2>What is Frame.io?</h2>
Frame.io streamlines the video production process by enabling video editors and key project stakeholders to collaborate using cloud-first workflows seamlessly. The cloud-native platform provides an elegant way to gather feedback from everyone involved in the video production – from the director to the script supervisor to all the people who need to approve the final project. 
<div class="embed-responsive embed-responsive-16by9 mb-4"><iframe src="https://www.youtube.com/embed/7LjejmHOiTw" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
Recently, Frame.io launched "<a href="https://www.frame.io/c2c/" target="_blank">Camera to Cloud</a>," the fastest, easiest, and most secure way to instantly get footage from cameras to collaborators anywhere in the world. Adobe has already been working with Frame.io to collaborate on videos for their website, social media, and events.
<h2>Collaboration is the name of the game</h2>
In a pandemic-driven world, shooting on location or traveling to obtain footage is becoming a more arduous task – if not altogether impossible. In addition, more teams are expected to work remotely yet still deliver large volumes of video content, all at a time when the demand for video content is increasing exponentially. 
All these changes have forced the video industry to adapt and rethink, and Adobe has been leading the way by investing in tools and products to execute complex workflows across teams. As part of their evolution, they <a href="https://news.adobe.com/news/news-details/2020/Adobe-to-Acquire-Workfront/default.aspx" target="_blank">acquired Workflow</a> – a leading work management platform for marketers – for $1.50 billion last year. This was rivaled by Salesforce's <a href="https://www.cmscritic.com/cms-monthly-recap-salesforce-completes-acquisition-of-slack-contentsquare-accelerates-ml-capabilities-and-more/" target="_blank">recent acquisition of Slack</a>, the leading team communications platform. 
What's clear is that digital collaboration is now a key foundation of all creative endeavors. Video teams must produce an ever-increasing continuum of content, and each video project requires various stakeholders, including video editors, producers, agencies, and clients. 
Today’s video workflows are disjointed, with multiple tools and communication channels being used to solicit stakeholder feedback. Frame.io eliminates the inefficiencies of video workflows by enabling real-time footage upload, access, and in-line stakeholder collaboration in a secure and elegant experience across surfaces.
“We’ve entered a new era of connected creativity that is deeply collaborative, and we imagine a world where everyone can participate in the creative process,” said Scott Belsky, Chief Product Officer and Executive Vice President of Adobe's Creative Cloud. “With this acquisition, we’re welcoming an incredible customer-oriented team and adding Frame.io’s cloud-native workflow capabilities to make the creative process more collaborative, productive, and efficient to further unleash creativity for all.”
<img src="https://cmscritic.com/ms-content/uploads/2021/09/image-viewer.png" alt="Frame.io image viewer" />
Adobe’s acquisition of Frame.io brings Adobe Creative Cloud’s collaboration services to video. It builds on recent innovations for creative collaboration, including Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock, and Adobe Fonts – which together with Frame.io, will make it easy for teams to collaborate across Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Cloud applications.
The combination of Adobe’s industry-leading creative software and Frame.io’s review and approval functionality will deliver a collaboration platform that powers the entire video editing process.
<h2>Video workflows must empower all stakeholders</h2>
With the combination of Frame.io and Adobe, Creative Cloud customers – from video editors to producers to marketers – will benefit from seamless collaboration on video projects. Frame.io's workflow functionality will now be a native part of Adobe Creative Cloud applications like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
<img src="https://cmscritic.com/ms-content/uploads/2021/09/commenting-and-collaboration.jpg" />
“Frame.io and Adobe share a vision for the future of video creation and collaboration that brings together Adobe’s strength in video creation and production and Frame.io’s cloud-native platform,” said Emery Wells, Frame.io's co-founder and CEO. “We’re excited to join Adobe to continue to drive video innovation for the world’s leading media and entertainment companies, agencies, and brands.”
Upon close of the acquisition, Wells and fellow Frame.io co-founder John Traver will join Adobe. Wells will continue to lead the Frame.io team, reporting to Scott Belsky. The transaction, valued at $1.275 billion (subject to customary purchase price adjustments) is expected to close during the fourth quarter of Adobe’s 2021 fiscal year and is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.
<h2>Conclusion</h2>
The role of video in any content strategy is more pronounced than ever. As CMS and DXP platforms continue to expand their functionality and integrations, the ability to leverage video and ease the process of delivery will be instrumental. With Adobe remaining solidly in a leadership role across multiple DX categories, they are uniquely positioned to think ahead of the market and address critical issues – like workflow collaboration.
While their heritage as a creative development ecosystem is strong, Adobe's vision for mapping the future of digital experiences is even stronger. We'll be curious to see how these latest investments chart as more products enter the hot video market and lower the barrier to entry. As Gen Z influencers generate instant videos with off-the-shelf tools and resources on their iPhones, it's clear that the game will continue to change at multiple levels. Even so, there's a compelling need to work with other people in a production environment – and that's where Adobe is leading the way.
<h2>About Frame.io</h2>
<a href="https://www.frame.io/" target="_blank">Frame.io</a> is one of the world’s leading video review and approval platforms with over 1 million users. Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. This allows remote creative teams to collaborate securely and in real-time from anywhere in the world.
Conceived and designed in 2015 by video creators Emery Wells and John Traver, Frame.io is intuitive and simple, yet powerful enough for creative professionals, technical administrators, and clients to use with little (or no) training. Frame.io accelerates workflows and eliminates obstacles to creativity. From script or storyboard to dailies through delivery, Frame.io has reinvented the modern video workflow.
<h2>About Adobe</h2>
Adobe is changing the world through digital experiences. For more information, visit <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adobe.com&amp;esheet=52479752&amp;newsitemid=20210819005739&amp;lan=en-US&amp;anchor=www.adobe.com&amp;index=3&amp;md5=16bfbb09ccdd811085bcdfd56783339b" target="_blank">www.adobe.com</a>.

Adobe Acquires Video Collaboration Platform Frame.io

paris-tuzun

Extron, the leader in <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2366076751&amp;u=http%3A%2F%2Fwww.extron.com%2F&amp;a=integrated+AV+solutions">integrated AV solutions</a>, and Panopto, the leading enterprise <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2397631793&amp;u=http%3A%2F%2Fwww.panopto.com%2F&amp;a=video+platform">video platform</a> provider, today announced a strategic partnership to seamlessly integrate Extron's configurable AV control systems with Panopto's media capture software and video content management system.
For businesses and universities, the partnership will dramatically simplify the recording and management of presentations, lectures, and events. Starting today, Extron is making available certified drivers for its in-room control systems, which now integrate with Panopto's video capture software, enabling presenters to start and stop Panopto-compatible remote recorders with a single click. Second, in the coming months, Extron's SMP (Streaming Media Processors) will also be directly integrated with Panopto, enabling ad hoc and scheduled video streaming from SMP products through the Panopto video content management system. The integration will support live, scheduled and on-demand publishing workflows.
“This is a very exciting time as Extron integrates solutions from our uniquely broad AV product portfolio with Panopto's powerful enterprise video streaming platform to provide robust turn-key video solutions for the modern classroom and meeting space,” says Casey Hall, Vice President of Worldwide Sales and Marketing for Extron. “Whether it be simple push-button control to hands-off, fully-automated streaming and recording for any environment, we are jointly taking media capture and management to a new level of simplicity for the industry.”
“Extron and Panopto share a belief that AV technologies should simplify how organizations communicate and share knowledge,” says Sean Gorman, Chief Operating Officer of Panopto. “With today's announcement, we're taking the next step toward that goal, bringing together Extron's room control hardware and expertise with the leading video platform for businesses and universities.”
The Extron-Panopto integration will provide the industry's first unified solution for AV control, media capture, video content management, and delivery.
For more information on Extron streaming media technologies, click <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=2424288-1&amp;h=2362906682&amp;u=https%3A%2F%2Fwww.extron.com%2Farticle%2Fsmp351ad%3Futm_source%3Dpressrelease%26utm_medium%3Demail%26utm_campaign%3D1194-panopto_partnership-ge&amp;a=here">here</a>.

Extron and Panopto Streamline Video Capture and Content Management

mike-johnston

Video is engaging. Video is powerful. Video can put your site at the top of search rankings. As a marketer you probably have been thinking about adding the video component to your campaigns. The challenge is that you want to deliver quality video across many devices and be able to manage the flow of this media as efficiently as possible. The technical requirements to deliver this can be daunting. An answer to that challenge comes with the expected release of a Brightcove Video Could Connect for Sitecore.
<img src="https://cmscritic.com/ms-content/uploads/2023/08/brightcove-logo.jpg" alt="brightcove-logo" />
Brightcove is a leading cloud content provider and the promise of a integrated product with Sitecore has some in the industry excited. Dave Walters of XO Group has this to say:
<blockquote>“We are excited by the promise of the Brightcove Video connector for Sitecore … By integrating the two solutions, we will be able to more seamlessly incorporate high-quality video into our content-rich brand websites, providing an even richer user experience for our consumer. The use of one interface, instead of switching back and forth between multiple systems, will allow it to be done faster and more efficiently. This is important for our organization as it will give our brand and editorial teams more time to focus on audience engagement rather than on the technical aspects of video integration.”</blockquote>
Switching between and having to manage separate systems increases the time it takes to go live with any campaign. With the Video Cloud Connector, Sitecore will essentially have a video extension that is as intuitive to manage as the rest of the content. No doubt this will cut training time down which will most likely make implementing this connector with current Sitecore clients rather simple. We like that don't we? Simple is good.
<blockquote>“This is an exciting partnership that makes it easy for marketers to execute impactful video campaigns more efficiently, as well as take advantage of the market-leading online video platform with Sitecore’s Web content management system in a fully integrated way,” 
~Chris Johnston, director of technology partnerships at Brightcove.</blockquote>
To help develop and facilitate this integration is Agency Oasis. Their experience with both Sitecore and Brightcove platforms made them an easy choice for the role. While we eagerly await the official release of Brightcove Video Cloud Connector for Sitecore, you can find out more by visiting <a href="http://www.sitecore.com" target="_blank">www.sitecore.com</a>

Brightcove Video Connector will bring video content to Sitecore

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News

Adobe Acquires Video Collaboration Platform Frame.io

Extron and Panopto Streamline Video Capture and Content Management

Brightcove Video Connector will bring video content to Sitecore